Celebrities Continue to Cash in on the Blossoming Cannabis Industry as Drake Joins

There has been no shortage of famous names looking to cash in on the blossoming legal marijuana market through branding deals. The latest deal involving Canadian superstar Drake, whose net worth Forbes estimated to be $150 million in 2019, teamed up with Canopy Growth, the world’s biggest cannabis company by market value. (Forbes)

From Snoop Dogg to Seth Rogen, here’s a list of stars who indulge in the cannabis industry.

Martha Stewart (Net Worth: $640 Million)

Martha Stewart joined Canopy Growth Corp. in an advisory role to help develop a new line of products.

Canopy Growth says it will use Stewart’s knowledge of consumer products while exploring the effectiveness of hemp-derived CBD and other cannabinoids as they relate to both humans and animals. (CBC News)

Drake (Net Worth: $150 Million)

Image result for Drake and canopy growth

Together with cannabis producer Canopy Growth Corp, the musician and entertainer is launching the More Life Growth Company, a licensed cannabis producer based in Drake’s hometown Toronto. (November 7th, 2019)

See Also: Understanding Behavioural Finance of Cannabis Investors and Traders

“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” said Drake in a statement.”The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.” (Financial Post)

Bob Marley (New Worth: $130 Million – at the time of his death)

A line of cannabis and related products bearing the name of iconic reggae musician Bob Marley officially launches today. The brand, called Marley Natural, produces a line of cannabis strains and infused oils; they will initially be carried in a handful of dispensaries in California (where medical marijuana is legal) before expanding in that state over the next month. (Fortune)

Snoop Dogg (New Worth $124 million)

On the heels of legalization in Colorado and Washington, Snoop Dogg was one of the first to jump in. The L.A. rapper got his start in Colorado partnering with LiveWel in 2015. The next year the company expanded to Canada where its products are grown and distributed by Tweed, which is owned by Canopy Growth.

Seth Rogen (Net Worth: $55 Million)

Seth Rogen

Seth Rogen and screenwriter Evan Goldberg have teamed up with Canopy Growth Corp. to launch a Toronto-based Canadian cannabis brand called Houseplant.

Rogen and Goldberg are the business leads of the company, while Canopy Growth in its role as venture partner is providing the facilities, expertise and infrastructure to grow cannabis.

Bloomberg reported that celebrity partnerships can drive brand recognition, but may not do much to bump up value for shareholders.

Read about the latest Aurora Cannabis Global Operation Update, HERE. See also trending “Aurora Cannabis Plots Entry into the US Market”

Estimated net worth source: Celebrity Net Worth

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Next Post

Earnings Briefing, Cannabis Companies Showing Strong Growth

Grow Generation (OTCQX: GRWG) Q3 2019 Financial Highlights: Net income of $1,049,699 for Q3 2019 compared to a net loss of $(784,573) for Q3 2018, an increase of $1.8 million. Adjusted EBITDA of $2,046,730 for Q3 2019 compared to adjusted EBITDA of $(71,584) for Q3 2018, an increase of $2.1 million. GAAP earnings of $.03 per share for Q3 2019 and $.07 per share […]

You May Like

Subscribe to get the latest Cannabis news releases and updates


You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

CIG will use the information you provide on this form to be in touch with you and to provide updates and marketing.
%d bloggers like this: