Hype or Hope!
The Cannabis Sector is all but dead. The marijuana bubble has burst and will only get worse from here on out. If you did not cash-in from cannabis back in 2016, 17 or 18, you missed the boat.
DON’T BELIEVE IT! Doom-and-gloom seems to be the over-all consensus of the majority of articles online. It is true that the Cannabis industry is in turmoil; there are still many headwinds and hurdles ahead. The marijuana sector has been falling fast and hard for the majority of 2019: However not one of these ominous factors will even be mentioned in this article. We will leave the glorifying of the dark-side of the sector to the Naysayers; I much rather prefer pointing to the light at the end of the tunnel; and it is just right ahead.
In my opinion 2020 will be ‘The Year of Cannabis”. It will be by far the biggest event ever to date for Cannabis, even dwarfing Canada’s Legalization in October 2018. The impact on the cannabis sector will be so massive that it surely should have it’s own title: The Cannabis Campaign of 2020 (CC20). At least for notation purposes in the history books. This will catapult cannabis to the forefront of the public’s eye and to the next level for investors. No one will be immune from the news; provoking a massive surge of new investors to flow into the Marijuana sector like never before. The event I am referring to is the US Presidential Campaign.
Marijuana Promoted Through Mass Media
The lucrative legal cannabis industry (hemp and marijuana) will be front and center this year and will be a more than just a passing topic behind the podiums of the President Candidates. America has numerous issues with the integration of cannabis into society. Not just for the consumers but even more importantly businesses. The $200 billion global opportunity hasn’t really changed despite the current downturn in the market. The fact is that the immense revenue and taxes that can be generated from the regulated hemp and marijuana market is simply too big to ignored. Each candidate will purport their own platform for how their administration will regulate cannabis in America.
From sea to shining sea, the mass media will broad cast the news of the Candidates positions on cannabis. The American public will be inundated with news every way they turn: the newspapers, radio, magazine, TV and internet. Whether large or small, syndicated or private, all the media will swarm around the topic like bees to a hive. They will cover every aspect of cannabis from its recreational, medicinal use and its potential health benefits verses its dangers, to the black market and criminal element and of course its potential in revenue and taxes.
Better than the Pied Piper
Regardless of the candidates’ positions on cannabis, pro or con, it honestly will not matter. The fact that Presidential Candidates have platforms on Cannabis. That in and of it self will give the whole sector legitimacy. All at once, the whole country will be awakened. Hundreds of millions of Americans will suddenly become aware that Pot is acceptable for usage and sale in the US. Even more paramount to many, will be discovering that they can legally invest into the Marijuana Businesses.
At that time, I fully expect a large influx of investors to pour into the sector. The “Fear of Missing Out” (FOMO) on this incredible opportunity will drive droves of new investors into the market for a chance to capture a once in a lifetime opportunity. Who can blame them? This first wave of new investors will inspire not only the share prices to rise but also to revive faith in the market. This in-turn will spawn the second wave of growth in the cannabis market; that being from the renewed confidence from the markets current shareholders. All this will no doubt be followed-up by the other imminent catalysts such as Safe Banking and the full legalization of marijuana. All this momentum upon momentum could easily send the Cannabis sector into a full fledged run.
Conclusion: The Perfect Setup
I cannot imagine a better set-up for the cannabis investor than our current conditions. The sector is currently at unprecedented lows providing prices we may never see again. Plus the Cannabis Campaign of 2020 is right around the corner with mass media national coverage: Perfect timing, Best Prices, Biggest Cannabis Event ever, never to be repeated…and you have a front row seat to it. Make the most of it.
About the Author
John Zidar is an entrepreneur, online marketer and independent trader and has been primary focused on the Cannabis industry since 2017.
Full Disclosure: I have long positions on Aurora Cannabis, I am not receiving compensation for it (other than from Cannabis Investment Group). I wrote this article myself, and it expresses my own opinions. I have no business relationship other than shareholder with any company whose stock is mentioned in this article.
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