[Analyst Rating] Digital Gift Cards Market in the United States, Forecast to 2022 – Retailers Should be Using an Omnichannel Approach to Grow Their Gift Card Programs

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Dublin, Jan. 13, 2020 (GLOBE NEWSWIRE) — The “Digital Gift Cards: U.S. Market, 2019” report has been added to ResearchAndMarkets.com's offering.

New research sizes the U.S. digital gift card space and forecasts its growth through 2022.

Gift cards are a big business, exceeding $95 billion in loads in the United States, with solid expectations for continued growth well into the future. Whether the gift card business will survive isn't really a question; the question seems to be what form factor will prevail. Will it be a physical plastic card, a contactless physical plastic card, digital cards, or those used via a mobile device or form factor? The reality will likely end up being a combination of all the above, at least for the foreseeable future.

Digital Gift Cards: U.S. Market, 2019 provides a look into the U.S. digital gift card market including market size, growth forecast, fraud, breakage, and best practices. Additionally, the report looks at the federal and state regulatory environment for prepaid gift cards and identifies risks that can affect program revenue.

Digital gift cards will continue to grow and eventually surpass physical gift cards. However, in the meantime, retailers should be using an …

Full story available on Benzinga.com

Source Benzinga

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