CIG News – Spotify Buying Bill Simmons' Ringer To Boost Podcast Library. News provided by Benzinga Tech, The tech sector is the category of the markets relating to the research & development and/or distribution of technological based services as well as goods.
Spotify Technology SA (NYSE: SPOT) will boost its podcasting business with the acquisition of Bill Simmons' The Ringer, bringing several popular podcasts into the audio service's fold.
Terms of the deal weren't disclosed. Spotify said it expects the deal to close in the first quarter. A statement from Spotify said the move was intended to bolster its goal “to become the world's leading audio platform.”
Why It's Important For Spotify
The acquisition gives Spotify several podcasts from The Ringer's network, including “The Bill Simmons Podcast,” “The Ringer NBA Show,” “The JJ Reddick Podcast,” and “Ringer FC.” While most of the network's podcasts are sports-related, it also includes pop culture shows and the popular food-related podcast “House of Carbs.”
“With its popular …
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